As the Vittoria MTB roster continues to grow, we are more excited than ever to announce our updated family of athletes and ambassadors.
For 2018, the program is both rich with experience, as well as younger talent, eager to represent Vittoria on the world stage. Each rider will have a direct impact on product development, as well as putting their own touch on the brand culture.
New to the Vittoria family for 2018 is the legendary Hans Rey, who brings his trademark style, vast knowledge, and notoriety to the program. Hans will be invaluable in every aspect of the relationship, from product development, to events and media. Welcome Hans!
“I’m proud to ride and help develop some of the most advanced tires on the market. Graphene, progressive treads, and the use of 4 different compounds all help create a tire I can trust completely. Pumped to keep it rolling into this season!” – Tom SampsonThe ever popular Women Of Vittoria program continues to gain momentum, and sees an expansion for the 2018 season.
New this year is Vittoria’s support of the VIDA MTB Series.
“The VIDA MTB Series is a community that is founded upon the principle that together we are stronger. With Vittoria’s unparalleled support of female mountain bikers, we are incredibly excited to reach and support more women through instruction, building communities, and breaking down barriers to participation.” – Sarah Rawley and Rachel GottfriedReturning is the Liv Ladies AllRide tour, led by the dynamic duo of Lindsey Richter and Meredith Brandt, bringing their hilarious mix of skills and laughter to a camp near you.
“When you trust your tires, anything is possible! We are fortunate enough to teach around the world which means we get to ride trails with all different kinds of dirt! We are so lucky to have the support of this awesome company that stands behind getting more women into mountain biking!” – Lindsey RichterAdditionally, Vittoria welcomes back a strong roster of individual Pro women, who inspire the next generation of riders, on and off the bike.
“Vittoria is not only making excellent tires that I know I can count on, but the people of Vittoria are using their position in the cycling world to support and affect change in an industry desperate for an overhaul. Thank you for the continued support.” – Joanna Petterson
“Vittoria tires have hooked it all together for me!! A great tires with amazing traction and astonishing durability!” – Samantha Kingshill
“As an east coast mountain bike racer, the ability to confidently ride technical terrain like slick, slippery roots and rocks can make the difference between a great result or being at the back of the pack. That’s why the Mezcal and Martello were my go-to tires for multiple disciplines last season, and I’m confident they’ll keep me competitive in 2018!” – Kim Quinlan
“Whether I’m racing sandy hard pack in California, or testing new technical skills on roots and rocks on the East Coast, I’m never questioning if my tires are up to the task. I’ve become a better, more confident rider because of Vittoria tires.” – Jordan DubeThe Vittoria product line has been built on the feedback of real riders, with world class experience. For 2018, Vittoria welcomes a core group of Ambassadors that has been around the block, with the titles to prove it.
“I am stoked to ride Vittoria MTB tires this year because no matter where I ride or what the terrain calls for, I know my tires can handle it.” – Don SnoopVittoria is also continuing the support of development teams around the country, such as Pivot – Competitive Cyclist, who is back for their 4th season on Vittoria!
“Over the last three years with of our partnership we’ve virtually eliminated race-day flats, and the associated heartache and work for athletes and staff. The Mezcal G+ 2.25 is our go to XC race tire for its durability, cornering grip, and low rolling resistance.” – MJ TurnerAdding to the development support program are a handful of rising stars, sure to represent on a podium near you.
“I’m very excited to be racing and riding on Vittoria tires, a brand that really cares about the racers and riders, and is consistently improving and progressing its design and construction to be the best in the industry. Passion and innovation at its best!” – Jason Scheiding
Cheers to another great season! Follow @VittoriaTires on social, and join us on the adventure!